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  • Writer's pictureIIDEA Limited

SHU Racing 2023 Car Launch

Updated: Jul 5, 2023

Yesterday, IIDEA’s Quality and Technical Sales Manager (Matthew Sier) attend the launch event for the 2023 entry to the Formula Student Racing competition from the SHU Racing Team. IIDEA first supplied parts to the Sheffield Hallam University Team in 2016 becoming sponsors the following year, and have continued sponsorship ever since!


The IIDEA name displayed prominently on the nose and tail spoiler 2023 SHU Racing car
The covers come off the 2023 car

As with previous years, the launch event is the first time the car has been seen by anyone outside the design and build team at the university. As always for us, it is fascinating to see how each new team build on the work from previous teams and evolve ideas, design and construction of the car learning and progressing as they go with each annual incremental step.


An honour for IIDEA to support SHU Racing again this year

We are excited to see the car compete against the rest of the teams at the Formula Student event at Silverstone later this month. It is always interesting from year to year to see how next team build further on what will hopefully be a very competitive car.


The IIDEA brand featuring in prime position of the nose of the car

As one of the headline sponsors of the team, it was great to see our name prominently displayed in several locations on the car.

A couple of brackets manufactured by IIDEA

The car again features some very high-tech engineering applications including extensive use of carbon fibre including in the chassis.

A great deal of interest in the car form the assembled visitors

There was a great deal of interest from the assembled guests as the cover came off the car giving everyone the chance to examine this wonderful looking vehicle.

The IIDEA brand again features heavily on the rear diffuser

The car looks stunning in the red, white and black colour scheme of the university and truly is a work of art as well as an engineering masterpiece.

The IIDEA name displayed prominently on the nose of the car

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